The Beauty Testers is a consumer perception service offering in-home product testing and detailed feedback reports on skincare, cosmetics and related products.
Our service is primarily designed for skincare brands working on new product development and looking to introduce cosmetics and beauty products onto the market — but is also suitable for established brands looking for data and independent feedback on their skincare and haircare, for example for marketing campaigns.
What do we do?
We offer honest consumer assessments on prototype or finished formulations ahead of launch — or on market-ready products — by either established or new brands.
Consumer testers are carefully drawn from our 100-strong panel of carefully selected assessors, most of whom have many years’ experience in trialling skincare products at home.
They are experts at rigorously trialling cosmetics in real-life, everyday contexts, then providing comprehensive and constructive feedback.
Your products will be carefully matched to only the most appropriate testers for your products — we allocate by age, sex, skin / hair type, skin sensitivity or any other criterion or requirement that you may have, such as by location, parental status, fragrance preference or job type.
Testers will trial your products thoroughly and provide detailed feedback.
We will compile their responses into a detailed feedback report for your brand.
Our service offers unusual flexibility — with options to set tester questionnaires, to choose how and when products are to be trialled, and to specify the duration of testing.
Want to find out more? Click on the menu options above, or contact us.
