The Beauty Testers is a consumer perception service offering in-home product testing and detailed feedback reports for skincare, cosmetics and related products.
Our service is primarily designed for brands working on new product development and looking to introduce cosmetics and beauty products onto the market — but is also suitable for established brands looking for data and independent feedback on their skincare and haircare for marketing campaigns, for example.
What do we do?
We offer honest consumer assessments on prototype or finished formulations ahead of launch — or on market-ready products — by either established or new brands.
Consumer testers are carefully drawn from our 100-strong panel of carefully selected assessors, most of whom have many years’ experience in trialling skincare products at home.
They are experts at rigorously trialling cosmetics in real-life, everyday contexts, then providing comprehensive and constructive feedback.
Your products will be carefully matched to only the most appropriate testers for your products — we allocate by age, sex, skin / hair type, skin sensitivity or any other criterion or requirement that you may have, such as by location, parental status, fragrance preference or job type.
Testers will trial your products thoroughly and provide detailed feedback on them.
We will compile all their responses into a detailed feedback report for you and your brand.
Our service offers unusual flexibility — with options to set tester questionnaires, to choose how and when products are to be trialled, and to specify the duration of testing.
Want to find out more? Click on the menu options above, or contact us directly.